This Small-Cap Growth Stock Has Been Hit Hard By the Rise of Artificial Intelligence. But It Could Turn Into a Vibe Coding Giant.

Core Viewpoint - The acquisition of an AI company positions Wix to leverage artificial intelligence in its offerings, making its currently undervalued stock an attractive investment opportunity [1][2]. Company Overview - Wix is a leading software-as-a-service (SaaS) provider for website building, having started in the mid-2000s and becoming the largest in its sector due to effective marketing strategies [3]. - The company has introduced Wix Studio in 2023, targeting agencies and freelancers, which has led to a 24% year-over-year growth in its partners segment [4]. AI Integration and Growth Strategy - Wix is advancing into vibe coding, utilizing AI to generate code from natural-language prompts, and has acquired Base44 to enhance its capabilities in this area [5]. - The active user base for Wix's vibe coding applications grew more than sevenfold to 2 million within a few months of the acquisition [5]. Financial Metrics - Wix's current market capitalization stands at $4.9 billion, with a gross margin of 68.45% [7]. - The stock is trading at 13 times forward earnings expectations, indicating it is undervalued compared to its potential growth [9]. Market Position and Future Prospects - Despite challenges from AI competitors like Claude Code, Wix has a strong track record of gaining market share through effective marketing and customer retention [8]. - The company is well-positioned to capitalize on the expanding app development market driven by advancements in vibe coding [8].