解码人文经济新动能丨寻味！老字号做出“新”味道

Group 1 - The article highlights the unique experience of consuming ice cream in winter, particularly focusing on the famous Ma Die Er ice cream in Harbin, which has become a local specialty and a must-try for visitors [1][5] - Ma Die Er ice cream, introduced in 1914, is made from milk and eggs, and has evolved to include over 30 different flavors and styles, catering to modern consumer preferences [5][10] - The ice cream's popularity is attributed to its appealing taste and affordability, making it a trendy choice among tourists in Harbin's Central Street [1][9] Group 2 - The article also discusses the innovation in dairy products from Tianjin's Haihe Milk, which has developed over 30 new flavors, including unique options like pancake and fried dough flavors, appealing particularly to younger consumers [10][11] - Haihe Milk has introduced a "fresh milk" self-service machine, enhancing customer experience by allowing immediate access to fresh products [11][12] - The brand aims to connect traditional flavors with modern market demands, ensuring that their offerings not only satisfy taste but also provide emotional value to consumers [10][11] Group 3 - The article mentions the efforts of Tong Hanchun Tang, a 243-year-old traditional Chinese medicine brand, to engage younger audiences through innovative health-focused beverages that incorporate ancient wisdom [14][15] - Guangzhou Restaurant, a well-known Cantonese dining establishment, is exploring cultural integration with its culinary offerings, aiming to create a comprehensive experience that reflects Lingnan culture [18][20] - The overall trend among these traditional brands is to innovate and adapt to contemporary consumer preferences while maintaining their cultural heritage, thereby enhancing their market presence and relevance [22][24]