解码人文经济新动能｜寻味！老字号做出“新”味道

Group 1: Harbin's Ma Die Er Ice Cream - Ma Die Er ice cream, known for its unique taste and historical significance, has become a popular winter treat in Harbin, attracting many tourists despite the cold weather [1][4][21] - The ice cream was first introduced in 1914 and is made from milk and eggs, evolving into a local delicacy with over 30 different flavors and styles [4][5][21] - The traditional flavor remains milk-based, while innovative flavors include cranberry, bamboo, mango, and vanilla maple, appealing to modern consumers [5][21] Group 2: Tianjin's Haihe Milk - Haihe Milk, a well-known brand in Tianjin, has expanded its product line to include over 30 new flavors, such as avocado and pancake, catering to the preferences of younger consumers [9][11] - The brand has introduced a "fresh milk" self-service machine, allowing customers to enjoy freshly produced milk, enhancing the shopping experience [11] - Haihe Milk aims to connect traditional flavors with modern market demands, focusing on both taste and emotional value for consumers [11][21] Group 3: Cultural Integration in Food Industry - Traditional brands like Tong Hanchun Tang are innovating by introducing health-oriented beverages that resonate with younger audiences, blending ancient wisdom with modern tastes [13][15] - Guangzhou Restaurant is exploring the integration of dining and cultural experiences, aiming to create a comprehensive cultural output through its culinary offerings [17][19] - The emphasis on innovation and cultural connection is seen as essential for maintaining the relevance and vitality of traditional brands in the modern market [21]