贵州省社会科学院朱薇：贵州文旅正从“资源优势”向“品牌优势”“产业优势”转变

Core Viewpoint - The article emphasizes the strategic focus on high-quality development in the tourism industry, particularly in Guizhou, under the national plans for the 14th and upcoming 15th Five-Year periods, highlighting the integration of culture and tourism as a key driver for creating world-class tourism destinations [1][4]. Group 1: 14th Five-Year Plan Initiatives - During the 14th Five-Year period, Guizhou implemented four major actions to promote tourism industrialization, focusing on key scenic spots, routes, and products, leading to a significant enhancement in brand influence and reputation of core scenic areas [3]. - Infrastructure development has played a crucial role in supporting tourism industrialization, with projects like the "county-to-county highway" and accelerated high-speed rail access improving visitor accessibility and experience [3]. - Major transportation projects, such as the Huajiang Grand Canyon Bridge, have become new tourist landmarks, showcasing the innovative transformation of "transportation as scenery" and "engineering as resources" [3]. Group 2: 15th Five-Year Plan Goals - The 15th Five-Year Plan aims to build world-class tourism destinations and continue the push for tourism industrialization, presenting both strategic opportunities and a critical window for capability enhancement for Guizhou [4]. - Guizhou plans to amplify the impact of core scenic areas by promoting a model where "one leading scenic area drives one region," transitioning tourism development from "point breakthroughs" to "overall improvements" [4]. - The province will also focus on cultivating "village-branded" cultural tourism clusters, transforming unique ethnic cultural resources into competitive tourism products, while establishing a multi-dimensional and international communication system to promote the "Colorful Guizhou" brand globally [4]. - Overall, Guizhou's tourism industrialization is transitioning from "resource advantages" to "brand advantages" and "industrial advantages," with the construction of world-class tourism destinations expected to enhance its international recognition and influence [4].