Group 1 - Richemont announced the sale of its watch brand Baume & Mercier to the Italian family group Damiani, with the transaction expected to be completed in summer 2024 [3][4] - Baume & Mercier, founded in 1830, targets entry-level luxury watches priced around 10,000 yuan, but has struggled to leverage the resources of the Richemont group and lacks strong brand recognition compared to competitors [3][4] - Richemont's recent Q3 FY2026 financial report showed total sales increased by 11% year-on-year to €6.399 billion, exceeding market expectations, with the jewelry segment leading growth [3][4] Group 2 - The acquisition by Damiani is significant as Baume & Mercier has a relatively high recognition in Italy, which aligns with Damiani's strategy to expand its luxury brand portfolio [4] - Industry analysts indicate that apart from major players like Rolex and Patek Philippe, most brands in the Swiss watch industry are struggling, with even the largest group Swatch facing losses [4]
业绩创新高后,卡地亚母公司为何转卖这个腕表品牌
Di Yi Cai Jing·2026-01-25 09:47