世界旅游休闲中心招牌愈加夺目——2025年澳门入境旅客数据解读

Core Insights - In 2025, Macau's inbound tourists exceeded 40 million, marking a historical high with a year-on-year increase of 14.7% [1][2] - The tourism market in Macau is experiencing steady growth, driven by both external factors from the global tourism recovery and internal upgrades in tourism supply [2] Inbound Tourist Statistics - The total number of inbound tourists reached 40.07 million in 2025, with a 14.7% increase compared to the previous year [2] - The average hotel occupancy rate rose by 3.2 percentage points to 89.3%, with guest numbers increasing by 0.6% to 13.31 million [2] - Mainland Chinese tourists accounted for 29.02 million, while international tourists numbered 2.76 million, reflecting a 13.7% increase [2] Regional and International Tourist Trends - The number of tourists from the Greater Bay Area increased by 23.7% to 14.83 million, with a significant rise of 58.1% from Zhuhai [3] - International tourist numbers showed strong growth, particularly from Thailand and Japan, with increases of 38.1% and 26.1% respectively [4] Policy and Market Development - Recent policies such as the expansion of the "individual travel" scheme and smart customs clearance have bolstered Macau's tourism economy [3] - The government has actively participated in international tourism exhibitions and promotional activities in Southeast Asia, Europe, and the Middle East [5] Future Outlook - The tourism industry is expected to see a further increase of approximately 5%-8% in visitor numbers in 2026 [5] - Addressing tourism capacity challenges will require a shift from "total volume anxiety" to "spatial governance" strategies [5]