今年年货是AI:华强北“科技市集”里的新春消费变局
Nan Fang Du Shi Bao·2026-01-25 10:47

Core Insights - The "Guangdong Goods Going Global" Spring Action for consumer electronics was launched on January 25, 2023, in Huaqiangbei, showcasing innovations in AI technology from 50 leading consumer electronics companies in Guangdong [1][4][12] - The event attracted a significant increase in foot traffic, with an additional 100,000 visitors compared to regular days, marking a 15% year-on-year growth [3][6] - The event facilitated a multi-faceted trading model, combining online and offline transactions, which resulted in increased orders for participating companies [3][4] Group 1: Event Overview - The event is part of a larger initiative to promote consumer spending in Guangdong, with previous successful events in Foshan and Dongguan [6] - Huaqiangbei is recognized as "China's Electronics First Street," hosting a complete ecosystem for the electronics industry, including R&D, manufacturing, and distribution [6][11] - The event featured major brands like Huawei, Honor, and OPPO, and utilized platforms like Taobao and JD for live streaming to enhance sales [4][12] Group 2: Economic Impact - The event generated significant sales and visibility for "Guangdong Goods," enhancing brand exposure ahead of the Spring Festival [4][11] - Huaqiangbei's daily foot traffic is projected to exceed 750,000 by 2025, with annual transaction volume surpassing 480 billion yuan [6][10] - The initiative aims to create a sustainable economic impact through cross-regional collaboration and continuous consumer engagement [6][10] Group 3: AI Integration - AI-enabled products dominated the exhibition, with around 80% of the showcased items featuring AI capabilities, transforming them into "smart life partners" [12][13] - Huaqiangbei serves as a testing ground for AI+hardware innovations, allowing rapid prototyping and market feedback [13] - The event highlighted the integration of AI in various consumer products, catering to diverse consumer needs across different age groups [12][13] Group 4: International Engagement - The event attracted international buyers from regions such as the Middle East and Southeast Asia, showcasing Huaqiangbei's role as a global sourcing hub [14][15] - The area supports a seamless international shopping experience, including multi-currency exchange and multilingual services [14][15] - Huaqiangbei processes over 3 million packages daily, with a significant portion of shipments going to global markets, reinforcing its status as a key player in international trade [15]