Core Insights - The article highlights the winter tourism potential of Arxan, Inner Mongolia, emphasizing its unique cold resources and the long-lasting ice and snow season lasting up to 7 months [1][3] Group 1: Tourism Development - Arxan has a unique geographical advantage with a long snow accumulation period and natural wonders, attracting a significant increase in tourist numbers, with a reported 300% growth in visitors to the unfrozen river compared to the previous year [3][4] - The local government has introduced various winter tourism products and experiences, including the "Ice and Fire" theme, snowmobile competitions, and hot spring experiences [4][8] Group 2: Educational Initiatives - A themed educational activity involving students from various universities is taking place, where they engage in hands-on experiences related to the local culture and environment, promoting the region as a living classroom [6][8] - The initiative encourages students to document their experiences and share them on social media platforms, enhancing the visibility of Arxan's winter attractions [6][8] Group 3: Sports and Events - Arxan is becoming a hub for winter sports, hosting various competitions such as freestyle skiing championships and snow soccer leagues, which integrate sports with tourism [8] - The local government has invested 100 million yuan in upgrading the Halen Ski Resort, enhancing the skiing experience for both enthusiasts and beginners [8]
解锁-40℃冰雪秘境长达7个月的“童话冰雪季”
Xin Lang Cai Jing·2026-01-25 11:03