Group 1 - The "Yue Consumption, Hui New Spring" 2026 Shandong New Year Consumption Season was launched in Jinan, Shandong, aiming to activate consumer potential and boost market confidence with a theme of "Three Meals and Four Seasons Warm Qi Lu, Fireworks in the Human World" [2][3] - The event features a variety of international products, including Russian chocolates and Uzbek cookies, enhancing the festive atmosphere with an "international flair" [5] - The event includes ten themed activities focusing on product consumption and cultural tourism integration, presenting a vibrant New Year consumption feast [7] Group 2 - Shandong has allocated 7.5 billion RMB in special funds to support the New Year consumption season, targeting peak consumption periods before and after the Spring Festival with discounts, subsidies, and consumer vouchers [7] - The Shandong Provincial Department of Culture and Tourism plans to launch four major cultural tourism promotional activities during the Spring Festival, including "Hundred Dramas Celebrating the New Year" and "Ten Thousand Enterprises Benefiting the People," with a total of 29,000 cultural activities planned [7]
2026山东迎新春消费季启动 75亿元专项投入点燃消费热潮
Xin Lang Cai Jing·2026-01-25 12:06