Zheng Quan Ri Bao Wang·2026-01-25 12:53Core Insights - The 2025 China Passenger Car Brand Influence Index report reveals significant changes in brand influence within the Chinese automotive market, highlighting the dominance of domestic brands like Geely, BYD, and AITO in terms of technological advancements and user reputation [1] Group 1: Brand Performance - Geely ranks first with a comprehensive influence score of 810.96, supported by a brand network voice of 1.106 million and market sales of 2.081 million vehicles, showcasing its dual strength in communication and market presence [2] - BYD follows closely with a score of 802.90, demonstrating its leadership in the new energy sector with sales of 3.105 million vehicles and a high positive sentiment rate of 99.18% [2] - Tesla China maintains third place with a score of 798.53, leveraging its unique brand premium and media presence [3] Group 2: Emerging Brands and Technology - AITO stands out with a network voice of 2.7863 million and a user voice share of 93.34%, driven by Huawei's technological support, marking a significant breakthrough in the high-end market [4] - Traditional automakers are also launching competitive new energy sub-brands, with Geely's Galaxy series rapidly increasing sales and becoming a core growth driver [4] Group 3: Challenges for Joint Ventures - Traditional joint venture brands face pressure from the rise of domestic brands, leading to a critical phase of adjustment and strategic transformation [5] - Despite maintaining a strong market position, brands like SAIC Volkswagen and FAW-Volkswagen show signs of fatigue in user engagement and satisfaction compared to their domestic counterparts [5][6] - The need for accelerated local development of electric products and better alignment with Chinese consumer preferences is crucial for sustaining brand influence [6]