Xin Lang Cai Jing·2026-01-25 13:14Core Insights - The core insight of the article is that the sales of small electric vehicles (EVs) in China have surged from less than 500,000 units in 2020 to over 3 million units by 2025, with Chinese brands being the primary beneficiaries, capturing nearly 96% of the market share in this segment [4][6][95]. Group 1: Market Growth - From 2020 to 2025, the sales of small electric vehicles in China increased more than sixfold, with their market share rising from less than 3% to over 14% of total passenger vehicle sales [6][95]. - The contribution of small electric vehicles to the overall market has been significant, accounting for over 10% of the market sales and helping to boost the market share of Chinese brands from over 30% to more than 60% [6][95]. Group 2: Brand Performance - Chinese brands have been the sole beneficiaries of the small electric vehicle boom, maintaining a sales ratio of over 90%, which is expected to approach 96% by 2025 [6][95]. - Notable Chinese brands such as Wuling and Geely have experienced a rebound in sales due to their small electric vehicle offerings, with Geely's sales projected to reach nearly 2 million units by 2025 [11][13]. Group 3: User Demographics and Preferences - By 2025, nearly 60% of small electric vehicle users will come from households that previously owned foreign brands, with over 80% of these users being female [25][33]. - The satisfaction and recommendation rates for small electric vehicles are higher than the overall market, indicating a positive shift in consumer perception towards Chinese brands [33][36]. Group 4: Competitive Landscape - As of January 2026, major foreign brands like Volkswagen and Toyota have struggled to respond effectively to the rise of Chinese small electric vehicles, lacking systematic strategies to counter this trend [12][103]. - The article suggests that if the sales of small electric vehicles continue to approach 5 million units and capture over 20% market share by 2030, foreign brands will face significant challenges [12][103]. Group 5: Strategic Implications - The rise of small electric vehicles has not only created new market opportunities for Chinese brands but has also disrupted the traditional user upgrade ecosystem established by foreign brands [55][62]. - The article emphasizes the importance of viewing small electric vehicles as a key component in building a user upgrade ecosystem rather than merely low-margin products [55][68].