“媒体+”唱响东方诚意，乐昌黄金柰李销往全球｜广货行天下

Core Viewpoint - The event "Media + 12221: Let the Brand Shine" held in Guangzhou aims to promote the global sales of Lechang Golden Kai Li, a premium fruit from Guangdong, through innovative media integration and agricultural branding strategies [2][3][4]. Group 1: Event Overview - The "Media + 12221" seminar and the launch of the publication "Singing the Eastern Sincerity of Lechang Golden Kai Li" took place on January 25 [2][3]. - The event focused on exploring the integration of media and agricultural products to enhance brand visibility and market reach [4][10]. Group 2: Product Highlight - Lechang Golden Kai Li is referred to as the "Hermès of plums," known for its golden flesh and sweet, juicy taste [9][25]. - The fruit has gained significant recognition, being featured in major global locations such as Times Square in New York and is now available in international markets including Indonesia, UAE, France, and the USA [30][34]. Group 3: Economic Impact - The "Media + 12221" initiative has led to a substantial increase in the farm gate price of Lechang Golden Kai Li, rising from 4.5 yuan per jin in 2021 to 10 yuan per jin, resulting in over 500 million yuan in additional income for farmers [31][32]. - The program has also significantly boosted e-commerce sales, accounting for over 60% of total sales, while reducing logistics costs [31]. Group 4: Future Directions - The local government plans to continue leveraging the "Media + 12221" model to enhance media empowerment, strengthen technology and quality, and promote the integration of agriculture, culture, and tourism [42][44]. - There is a commitment to improving mechanisms that benefit farmers and ensure that the results of industrial development are more widely shared among rural communities [43][44].