广货行天下，茂南罗非鱼湾区促销人气旺

Core Viewpoint - The promotional event for Maonan tilapia in the Greater Bay Area aims to enhance consumer awareness and sales of this healthy fish option ahead of the Spring Festival [4][27]. Group 1: Event Details - The "Guanghuo Xing Tianxia" Maonan tilapia promotional event took place at the Huaren Wanjia Wuyang New City store, attracting many shoppers preparing for the Spring Festival [4][5]. - The event featured product displays, live cooking demonstrations, tasting sessions, and interactive activities to engage consumers [5][10]. - Various tilapia products were showcased, highlighting their low-fat, high-protein content and minimal bones, appealing to health-conscious consumers [9][23]. Group 2: Consumer Engagement - The tasting sessions became a major attraction, with many customers, especially children, expressing their enjoyment of the dishes [13][18]. - Promotional activities, such as offering mystery gifts for purchases over 39 yuan, further stimulated consumer interest and purchasing behavior [25][26]. - The event also included a quiz segment where customers could win prizes, enhancing engagement and brand visibility on social media [19][21]. Group 3: Market Positioning - Maonan tilapia is positioned as a preferred choice for festive meals due to its auspicious meaning of "abundance" and its convenience in preparation [24][27]. - The promotional event serves as a significant offline practice for the Maonan tilapia regional public brand to penetrate the Greater Bay Area consumer market [27][28]. - The initiative aims to establish a direct connection between consumers and the quality, taste, and health benefits of Maonan tilapia, promoting it as a staple for family meals during the Spring Festival [28][29].