贾国龙最新发声：不再打造个人IP！自称容易激动，表情过于丰富，易让人觉得“吹牛”，更愿回归一线搞好服务

Core Viewpoint - The founder of Xibei Catering Group, Jia Guolong, has decided to return to frontline operations and focus on the core business, stepping away from building a personal brand [1][3]. Group 1 - Jia Guolong expressed that he feels unsuited for creating a personal IP, citing concerns about his expressive nature potentially leading to misunderstandings and perceptions of arrogance [3]. - He acknowledged a lack of confidence in developing a personal brand, stating that he feels a strong "fatherly" tone in his previous videos [3]. - The founder emphasized his desire to return to frontline work, focusing on improving service quality and selecting high-quality, cost-effective ingredients from various supply bases [3].