以“北方美谷”为引擎推动化妆品产业高质量发展

Core Viewpoint - The article discusses the suggestions for promoting the high-quality development of the cosmetics industry in Shandong Province, emphasizing the need for brand enhancement, innovation collaboration, and an optimized industrial ecosystem [2][3]. Group 1: Industry Background - Shandong is a significant player in the cosmetics industry with a solid industrial foundation, but it faces challenges such as a predominance of OEM (Original Equipment Manufacturer) businesses and insufficient market influence of proprietary brands [2]. - The "Northern Beauty Valley" is a key platform for developing the beauty and health industry in Shandong, which has been gradually advancing since the issuance of relevant development opinions in 2022 [2]. Group 2: Suggestions for Improvement - Implement a "Qilu Beauty" brand enhancement project led by the government, in collaboration with industry associations and the "Northern Beauty Valley," to establish a provincial-level quality cosmetics public brand and create comprehensive admission evaluation standards [2]. - Establish a collaborative innovation center for "Northern Beauty Valley" to focus on core technologies related to Shandong's unique plant resources and marine biological activity, aiming to accelerate the transformation of research results into practical applications [2]. - Optimize the industrial development ecosystem by creating a provincial-level digital public service platform for the cosmetics industry, which would integrate various functions such as policy consultation, registration guidance, and technical support to help reduce operational costs for enterprises [3].