沉浸式看“西游”,来六合金牛湖
Xin Lang Cai Jing·2026-01-25 20:20

Core Viewpoint - The article highlights the launch of the 86 version of "Journey to the West" themed activities at the Jin Niu Lake Wild Animal Kingdom, aiming to enhance the cultural tourism experience through a new model combining themed IP, performances, and interactive elements, especially during the upcoming Spring Festival holiday [1] Group 1: Thematic Activities and Attractions - The theme park has created ten classic themed stages that include key storylines from "Journey to the West," with a total stage circuit length of approximately 1.1 kilometers, providing immersive storytelling experiences for visitors [2] - A professional performance team of around 80 members has been assembled, including actors and various support roles, all trained to faithfully represent the classic characters from the 86 version of "Journey to the West" [2][3] Group 2: Interactive Experiences and Local Culture - The park has introduced interactive experiences where visitors can engage with NPCs to complete tasks and earn silver tickets, which can be exchanged for prizes, enhancing visitor participation and immersion [3] - During the Spring Festival, the park will host a local market showcasing regional delicacies, allowing visitors to enjoy local culture while experiencing the themed attractions [3] Group 3: Strategic Partnerships and Marketing - The Jin Niu Lake Wild Animal Kingdom has formed a strategic partnership with the "He Jia Huan" team to officially license the 86 version of "Journey to the West," integrating this national cultural IP with the park's unique resources to create a competitive advantage [1] - A comprehensive new media promotional strategy has been established, utilizing various official accounts and collaborations with popular influencers to increase visibility and engagement on platforms like Douyin [2]

沉浸式看“西游”,来六合金牛湖 - Reportify