来泰山,玩转“新消费体验场”
Xin Lang Cai Jing·2026-01-25 20:20

Core Insights - A "commercial revolution" is taking place in the Jiangbei New District's Qiaobei business circle, with significant consumer engagement and innovative retail experiences [1][2][3] Group 1: Consumer Engagement and Experience - Over 88,000 visitors flocked to the newly opened Jiangbei Impression Hui, with the "poor super market" Aoleqi breaking single-store opening records with over 1.38 million transaction orders [1] - The Qiaobei business circle has transformed into a vibrant shopping destination, catering to over 500,000 residents, leveraging its convenient transportation and diverse offerings [1] - The opening of the Wang Fanxing Noodle Restaurant has attracted long queues, showcasing a transparent and open design that enhances the dining experience [2] Group 2: Business Transformation and Upgrades - The Jiangbei Impression Hui underwent a significant renovation, transforming 19,000 square meters of space to revitalize commercial activity and create a park-like shopping environment [2][3] - The business circle has seen a rise in new store openings, with 76 new stores in 2025, including 30 first stores in Jiangbei and 15 in Nanjing, reflecting a trend towards brand innovation and consumer demand [7][8] - The establishment of the Qiaobei Business Circle Management Office aims to integrate resources and enhance overall commercial capabilities, leading to a more cohesive shopping experience [10] Group 3: Economic Impact and Growth - On December 31, 2025, the Hongyang Plaza recorded over 350,000 visitors, with a 52% year-on-year increase in foot traffic and a 38% rise in sales, significantly boosting the local economy [5] - The business circle's strategy of hosting diverse events, such as the New Year's Eve celebrations, has proven effective in attracting large crowds and enhancing consumer engagement [4][5] - The overall sales and foot traffic in the Qiaobei business circle increased by 22.3% and 17.5% respectively in 2025, indicating a successful transformation and growing consumer interest [7]