Why Lucid Is Zigging While Rival Tesla Zags

Core Insights - Tesla and Lucid Motors are both electric vehicle makers but operate under significantly different business models and strategies [1] - Tesla has successfully expanded its customer segments and geographical reach, while Lucid aims to achieve similar growth in the future [1] Market Entry Strategies - Both companies see potential in markets like India and Saudi Arabia, which currently have low EV adoption but optimistic consumer bases [2] - Tesla's entry into India contrasts with Lucid's approach in Saudi Arabia, highlighting their differing strategies [2] Lucid Motors' Developments - Lucid opened a manufacturing plant in Saudi Arabia in September 2023, with the Public Investment Fund (PIF) holding a nearly 60% stake [4] - The plant is expected to begin full-scale production by 2026, aiming for an annual capacity of 150,000 vehicles by 2029 [4] Market Opportunities - Saudi Arabia's Vision 2030 plan aims to diversify its economy away from oil, creating a favorable environment for EV manufacturers [5] - Lucid is leveraging local production to avoid high import tariffs and establish its brand early in the market [6] Competitive Challenges - Tesla faces challenges in India due to high import duties, leading to a starting price of nearly $70,000 for the Model Y and necessitating discounts to clear inventory [6]