新媒体推广领航者 助力中国故事扬帆世界

Core Insights - The article highlights the transformation of new media from a supplementary tool to a core engine driving Chinese narratives globally, exemplified by the work of Xu Jiayuan at CGTN [1][2]. Group 1: Professional Achievements - Xu Jiayuan successfully built and managed overseas social media accounts for Chinese media, increasing the YouTube channel's views to nearly 50 million and accumulating over 20,000 subscribers [1]. - Under her leadership, the documentary series "Pulsating China" was promoted in collaboration with National Geographic, adhering to strict fact-checking standards, which helped it gain recognition on a global platform [2]. - The series achieved over 100 million views globally through a well-planned cross-platform strategy that integrated major social media channels like YouTube and Facebook [2]. Group 2: Industry Contributions - Xu Jiayuan developed several professional tools to address common challenges in international communication, including an automated publishing platform, KOL matching platform, and brand sentiment monitoring system, all of which received national software copyright [3]. - These tools significantly improved project execution efficiency and provided actionable solutions for industry peers, showcasing a complete professional cycle from project success to methodological contribution [3]. - Her career illustrates the critical role of new media promotion experts in the current international communication landscape, emphasizing that quality content, when paired with innovative and systematic promotion, can effectively amplify Chinese stories on the world stage [3].