关键词：融合消费

Core Viewpoint - Qinghai has launched an innovative multi-business model combining "Noodle + Cycling + Cultural Tourism" to enhance service consumption and promote high-quality economic development in the region [1][2] Group 1: Event Overview - The event titled "New Consumption Scene, New Beauty by the Lake" took place on September 2, 2025, at the Tongbao Mountain Camping Base in Haibei Tibetan Autonomous Prefecture [1] - Over 120 participants attended, including representatives from business departments in Shanghai, Shandong, Jiangsu, and local tourism and catering enterprises, as well as cycling enthusiasts [1] - Activities included a tasting of Qinghai family meals, the launch of multi-business consumption scenarios, and a cycling experience around the lake [1] Group 2: Industry Significance - The initiative aims to upgrade the traditional noodle industry into a multi-faceted business model, expanding value-added opportunities [2] - It promotes the integration of cultural tourism, transforming ecological advantages into economic benefits [2] - The project seeks to activate night and weekend economies, thereby increasing domestic demand [2] - It aims to create a differentiated service consumption brand, enhancing Qinghai's tourism appeal [2] - The experience gained from this initiative is expected to contribute to the nationwide upgrade of service consumption and drive innovation in consumption [2]