高原臻品闯云端 电商激活新动能

Core Viewpoint - The article highlights the successful integration of e-commerce in Gonghe County, Qinghai Province, which has transformed local agricultural products into a thriving online business, contributing to rural revitalization and economic growth. Group 1: E-commerce Development - Gonghe County has embraced e-commerce since 2015, leveraging national policies to connect rural areas with broader markets, overcoming challenges of fragmentation and high logistics costs [2][4] - The county has invested 35 million yuan in e-commerce initiatives from 2015 to 2021, focusing on infrastructure improvements and product branding [2][5] - The establishment of a digital ecosystem has led to a 10% increase in online retail sales of local agricultural products [5][7] Group 2: Product Branding and Marketing - Gonghe County has developed a public brand, "共舞和美," which has significantly improved product recognition and sales, with a 120% year-on-year increase in sales [6][7] - The county has organized multiple promotional events and utilized social media influencers to enhance product visibility and consumer trust [6][8] - The branding strategy includes diverse packaging designs to cater to different market segments, enhancing the appeal of local products [6] Group 3: Logistics and Distribution - The county has improved logistics efficiency by establishing a logistics center and integrating various delivery services, reducing delivery times from 2-4 days to 1 day [8][9] - Logistics costs have decreased by over 15%, which is crucial for enhancing the competitiveness of highland agricultural products [9][10] - Cold chain logistics have been developed to ensure the freshness of products like yak meat and salmon, facilitating direct delivery to major markets [8][10] Group 4: Employment and Community Impact - The e-commerce initiatives have created 50 stable jobs and 60 temporary positions, benefiting 315 local residents [10] - Training programs have been implemented, with 1,450 e-commerce personnel and 970 live-streaming talents trained, fostering local entrepreneurship [10]