千年瓷韵跨越山海
Xin Lang Cai Jing·2026-01-25 22:24

Core Viewpoint - The article emphasizes the importance of promoting Chinese ceramic culture, particularly from Jingdezhen, to a global audience through various initiatives and cultural exchanges [1][2]. Group 1: Cultural Promotion Initiatives - The company is actively working to share the stories and craftsmanship of Jingdezhen ceramics with international audiences, aiming to bridge cultural gaps [1]. - In 2024, the company plans to engage in storytelling through various mediums, including volunteering as English guides in museums and organizing international study activities for foreign visitors [1][2]. - The team successfully hosted over 200 foreign tourists during the China Jingdezhen International Ceramic Expo, facilitating cross-cultural exchanges [1]. Group 2: Strategic Plans for Global Outreach - The company is preparing to launch ceramic live sales in Canada and establish overseas warehouses and intangible cultural heritage collection centers to expand the reach of Jingdezhen ceramics [2]. - The "14th Five-Year Plan" encourages cultural enterprises and products to go global, highlighting the need for ceramic culture and stories to be shared internationally [2]. - The company aims to position Jingdezhen ceramics as a cultural symbol that represents a credible, lovable, and respectable image of China [2].

千年瓷韵跨越山海 - Reportify