尽情“中国游” 尽享“中国购”

Core Insights - The Chinese inbound tourism market is experiencing unprecedented growth, with international visitors increasingly drawn to diverse cultural and experiential offerings across the country [1][6] Group 1: Policy Changes and Visitor Growth - The extension of the visa-free transit policy to 240 hours and its expansion to 55 countries by June 2025 has significantly increased the number of foreign visitors, with 292,000 entering under this policy during the New Year holiday, marking a 35.8% year-on-year increase [1] - The shift from merely inviting tourists to facilitating their entry reflects a deeper confidence in China's openness to the world [1] Group 2: Enhanced Visitor Experience - The integration of multilingual services at airports, AI translation in taxis, and the international version of Alipay connecting to 40 global e-wallets creates a seamless and welcoming experience for visitors [2] - Over 60% of inbound tourists are opting for multi-city deep travel experiences, indicating a shift from passive observation to active participation in cultural activities [2] Group 3: Shopping Trends - The appeal of shopping in China has evolved, with foreign tourists now seeking a wide range of products, from traditional items to high-tech gadgets and customized goods, reflecting a broader recognition of Chinese manufacturing quality and cultural aesthetics [3] - The convenience of payment and tax refund processes, with 12,000 tax refund stores and over 7,000 offering immediate refund services, has further stimulated consumer spending [4][5] Group 4: Cultural and Economic Impact - The ongoing boom in inbound tourism is a reflection of China's enhanced soft power, showcasing its cultural influence, industrial competitiveness, and welcoming national image [5] - To transition from a surge in visitor numbers to high-quality development, there is a need for refined services, unique local experiences, and a cohesive ecosystem that integrates travel, accommodation, and commerce [5]