李在明访华后，韩国人赴华旅游再升温

Group 1 - The demand for South Korean tourists traveling to China is steadily recovering, leading to an expansion of the related tourism market and a diversification of travel patterns [1][3] - From January 5 to 21, the number of group tour bookings from South Korea to China reached 7,351, representing a year-on-year increase of 87.8%. Notably, bookings for Shanghai routes surged from 271 to 657, marking a 142.4% increase compared to the same period last year [1] - The positive signals from normalized diplomatic relations between South Korea and China, along with the continuation of visa-free travel policies, have lowered the psychological barriers for consumers, driving the recovery in travel demand [1] Group 2 - During the recent Spring Festival holiday, overall travel package sales from a South Korean travel agency increased by over 21% year-on-year, with travel products to China accounting for 16.5% of total sales, indicating that China is gradually regaining its status as a key outbound destination for South Korean tourists [3] - The structure of South Korean tourists' demand is changing, as China is increasingly viewed as a "nearby, less exchange rate-sensitive overseas travel destination" due to the elimination of visa costs and administrative burdens [3] - By 2025, the number of South Korean tourists visiting China is projected to reach 3.17 million, a 37.4% increase from 2.31 million in 2024, while the growth rate for travel to Japan is only 4.8%, and tourist numbers for Southeast Asian destinations like Vietnam and Thailand are declining [3] - The demand from South Korean tourists is also reflected in the changing nature of travel products, shifting from traditional routes focused on older demographics and natural attractions to short-term trips centered around major cities like Beijing and Shanghai, with increased interest from younger travelers in urban and weekend getaways [3]