关于推进文旅深度融合的思考

Core Viewpoint - The construction of a tourism powerhouse in China requires a transition from "scale expansion" to "quality efficiency" and from "resource advantages" to "cultural advantages," with cultural and tourism integration serving as a vital link throughout this process [1][2]. Economic Dimension - Cultural and tourism integration is a key engine for building a new development pattern, responding to the need for improved consumption mechanisms and stimulating private investment [2]. - The Taizhou Cultural Tourism Area in Zhejiang has seen a significant increase in visitor numbers, reaching 15.37 million in 2023 (up nearly 100% year-on-year) and projected to reach 23.45 million in 2024 (up approximately 53%) [2]. Cultural Dimension - Cultural and tourism integration serves as a vibrant carrier for the inheritance and innovation of civilization, allowing traditional culture to engage with younger generations through immersive experiences [3]. - Examples include the popularity of the Yuncheng Wooden Pagoda due to the game "Black Myth: Wukong" and the use of digital technology to bring Dunhuang murals to life [3]. Social Dimension - Cultural and tourism integration is an effective path to promote common prosperity, connecting urban and rural areas and driving economic growth through events like the "Village Super" and "Village BA" [4]. - In places like Sichuan's Gulu Village, improved infrastructure has transformed it into a tourism hub, showcasing how cultural tourism can address urban-rural development imbalances [4]. International Dimension - Cultural and tourism integration is a crucial window for telling China's story internationally, with iconic sites attracting more foreign tourists and enhancing cross-cultural exchanges [4]. Practical Examples - In Xi'an, immersive cultural experiences have transformed traditional sightseeing into interactive engagements, blending history with modern entertainment [6]. - In Guizhou, the "Village Super" sports events have integrated local culture, benefiting the community economically while preserving its heritage [6]. - Technological innovations in places like Yangzhou and Hangzhou have enhanced visitor experiences through digital and smart solutions [7]. Pathways for Deepening Integration - Despite progress, challenges such as homogenization and insufficient public service supply remain, necessitating reforms to enhance the quality and depth of cultural and tourism integration [8]. - Emphasizing unique cultural identities and avoiding superficial integration can help create distinctive tourism experiences [9]. - Leveraging technology to enhance both virtual and real-world experiences is essential for improving the quality of cultural tourism [10]. Talent Development - The integration of culture and tourism requires a skilled workforce that understands both cultural heritage and tourism operations, necessitating educational reforms and talent cultivation [11].