福建启动文旅消费主题年

Core Viewpoint - The implementation of the "2026 'Fresh Fujian · Min-style Life' Cultural and Tourism Consumption Theme Year" aims to boost cultural tourism consumption and establish a new ecosystem with cultural recognition, immersive experiences, and significant influence [1][2]. Group 1: Overall Requirements - The "Implementation Plan" consists of three main parts: overall requirements, key tasks, and support measures, with a total of 14 measures proposed to enhance cultural tourism consumption [1]. Group 2: Key Tasks - The first key task is to cultivate new business formats for "Min-style Life" cultural tourism consumption, which includes constructing cultural identifiers and promoting the active protection and innovative use of cultural heritage [2]. - The second key task focuses on exploring new models for "Min-style Life" cultural tourism consumption, such as integrating cultural tourism with commerce and developing various economic sectors like ticketing, performing arts, and events [2]. - The third key task is to create new scenarios for "Min-style Life" cultural tourism consumption, including organizing province-wide activities during the Spring Festival and developing seasonal products that reflect local characteristics [2].