当乡村年俗遇上数字传播

Core Insights - The event "New Year Pig Slaughter Feast" at Shitou Inn successfully combines traditional rural customs with digital engagement, attracting urban visitors and promoting local tourism [2][3] - The innovative approach of using social media platforms for event promotion resulted in significant online engagement, with over 30,000 viewers and more than 100,000 likes during the live stream [3] Group 1: Event Details - The pig slaughtering event featured two well-fed local pigs, with fresh meat being prepared immediately for the feast [1] - The event attracted around 500 participants, including both pre-booked guests and local visitors, creating a lively atmosphere filled with traditional activities [2] Group 2: Business Strategy - The inn's owner, Xu Yiqiang, recognized the potential of blending traditional experiences with modern digital marketing to attract urban dwellers who yearn for rural traditions [2][3] - Future plans include seasonal activities such as rice planting in spring, flower viewing in summer, fish catching in autumn, and making preserved meats in winter, aiming to create a year-round experiential offering [3]