第三年啦！ “非遗‘嘉’品计划”欢乐续航

Core Viewpoint - The New Jia Street has been actively promoting intangible cultural heritage (ICH) through various community activities, aiming to integrate traditional culture into residents' daily lives and make it more accessible and engaging [1][2][3] Group 1: Cultural Initiatives - The "Non-Heritage 'Jia' Product Plan" has been successfully implemented for three years, with over 50 unique activities such as lacquer fans and shadow puppetry introduced to promote ICH in the community [1] - The street has developed cultural brands like "Yijia People·Cultural Affinity" and "Non-Heritage 'Jia' Product Plan," focusing on grassroots engagement and cultural immersion [2] - A total of 11 communities have achieved full coverage of ICH transmission points, creating a cultural ecosystem that is enjoyable, educational, and interactive [2] Group 2: Community Engagement - Residents can experience ICH firsthand at familiar locations like community service centers and practice stations, making traditional culture more approachable [2] - Innovative activities incorporate modern themes such as anti-fraud knowledge and integrity culture into traditional crafts like paper-cutting and printing, enhancing community awareness [2] - The street has also initiated programs to bring ICH into schools, inviting representative inheritors to teach children about the stories and skills behind ICH [2][3]