“大三星”打通农产品进城新通道

Core Viewpoint - The launch of the "Da Sanxing Youxuan" direct sales point and its accompanying mini-program represents a significant step in enhancing urban-rural resource connectivity, driven by party-building initiatives, aiming to benefit consumers and increase rural income [1][2]. Group 1: Direct Sales Point and Product Offerings - The direct sales point at Fanli Lake showcases a variety of local agricultural products, including dried peaches, natural peach gum, and specialty teas, attracting many consumers [1]. - The initiative aims to allow urban consumers to experience authentic rural products while promoting the unique features of the Fengqiao area [1]. Group 2: Digital Integration and Consumer Experience - The "Da Sanxing Youxuan" mini-program enhances the offline direct sales experience by providing a seamless online shopping option, allowing consumers to browse products and place orders conveniently [2]. - The program features a diverse range of products, including specialty fruits, fresh eggs, and creative cultural items, ensuring a comprehensive shopping experience [2]. Group 3: Logistics and Delivery Model - To maintain product freshness and delivery efficiency, the mini-program employs a "scheduled delivery + designated pickup" model, with online ordering available from Monday to Thursday and centralized delivery on Fridays [2]. - Consumers can pick up their orders at the direct sales points, reducing uncertainty associated with logistics and enhancing the shopping experience [2]. Group 4: Community Engagement and Support - The initiative includes a special program providing care packages containing "Da Sanxing Youxuan" products for outdoor workers, reflecting the commitment to community support and the integration of rural industry benefits [2]. - The dual approach of physical and digital platforms not only facilitates the flow of agricultural products into urban areas but also encourages urban residents to explore rural experiences [3]. Group 5: Future Development Plans - The local government plans to continue leveraging the direct sales points and mini-program to enhance urban-rural connectivity, ensuring that the benefits of party-building initiatives reach a broader audience [3].