Xin Lang Cai Jing·2026-01-25 23:32Core Viewpoint - The recent notification from the Ministry of Finance, the People's Bank of China, and the National Financial Regulatory Administration aims to optimize personal consumption loan subsidy policies, reducing credit costs and enhancing consumer willingness to spend [1][6]. Group 1: Policy Implementation - The notification supports innovation in consumer finance, extends policy duration, expands support scope, and increases the number of implementing institutions [1][6]. - Major platforms like Ant Group, JD.com, and Du Xiaoman have quickly launched measures to translate policy benefits into consumer services [1][6]. Group 2: Company Responses - Ant Group has extended the subsidy policy until the end of 2026, removed the 500 yuan cap on single transactions, and lifted previous restrictions on consumption areas [2][7]. - JD.com has fully adopted the new policy, ensuring rapid delivery of benefits to users, and has expanded the scope of its subsidy services [2][7]. - Du Xiaoman focuses on enhancing service experience and financial accessibility, introducing a "credit limit increase and interest reduction" service to support service consumption [2][7]. Group 3: Impact on Consumer Finance - Zhongyuan Consumer Finance has combined subsidy and rights protection strategies, benefiting over 3.46 million people and providing discounts exceeding 52.46 million yuan [3][8]. - Haier Consumer Finance has launched a "Smart Home Installment" service, covering 501 products, effectively stimulating demand in the home appliance sector [3][9]. Group 4: Market Trends and Insights - The implementation of the subsidy policy has led to a "precise drip irrigation" effect, boosting sales for merchants and providing discounts for consumers [4][10]. - Ant Group reported an 18% increase in average installment consumption during the 2025 Double 11 shopping festival compared to September 2025 [4][10]. - JD.com's subsidy service has covered over 100 million products, with a nearly 20% increase in average transaction amounts since the policy's implementation [4][10]. Group 5: Recommendations for Financial Institutions - Financial institutions are encouraged to deepen integration with high-frequency consumption scenarios and optimize product designs to meet diverse customer needs [5][10]. - Institutions should leverage technology to enhance risk management and automate approval processes, thereby reducing operational costs and improving coverage [5][10]. - Regional financial institutions not included in the national subsidy program are advised to pursue local consumption subsidy policies and enhance credit card marketing efforts [11].