破解“幽灵网店”难题

Core Viewpoint - The emergence of "ghost online stores" poses a significant threat to market order, as they lack physical addresses, real contact information, and after-sales support, leading to consumer rights violations and unfair competition [1][2] Group 1: Issues Identified - 14 online stores were investigated for infringing on the "Pang Dong Lai" trademark, with 10 found to be operating without a public address, and 8 of these being particularly elusive [1] - "Ghost online stores" utilize false advertising, low-price temptations, and fake reviews to attract consumers, disappearing after transactions are completed [1] Group 2: Proposed Solutions - A closed-loop system should be established involving platform accountability, regulatory collaboration, and consumer participation to effectively address the issue of "ghost online stores" [1] - Platforms must take responsibility for verifying merchant information, as current practices are often superficial, allowing illegal operators to thrive [1] - The recent draft regulation by the State Administration for Market Regulation mandates that platforms must label stores with false addresses or unreachable contact information, providing a framework for addressing these issues [1] Group 3: Enforcement and Consumer Guidance - Regulatory enforcement should be tailored to specific industry characteristics, with particular focus on supply chain traceability in the food sector, verification of registration information in cosmetics, and increased sampling in electronics [1] - Consumers are encouraged to choose "flagship" or "brand authorized" stores, verify key product information, and report any irregularities through official channels to strengthen consumer rights awareness and reduce the prevalence of "ghost online stores" [2]