中信建投：AI多模态和世界模型或重塑多个行业的业务逻辑

Core Insights - The report from CITIC Securities highlights the advancements in multimodal technology by leading companies like Google and Kuaishou, addressing challenges in character consistency and physical logic, marking a shift from entertainment to productivity [1][2] - AI-generated content, particularly AI comic dramas, is emerging as a new growth area, with platforms like ByteDance incentivizing high-quality content creation, potentially reshaping advertising and gaming asset production [1][7] Group 1: Company Developments - Google has established strong barriers in long-context understanding and native audio-video integration with models like Veo, Gemini, and Nanobanana [2] - Kuaishou's Keling model integrates multiple creative tasks into a unified engine, achieving a victory ratio of 247% in image reference tasks and 230% in instruction transformation tasks [3] - Alibaba's Tongyi Wanshang 2.6 model introduces commercial role-playing capabilities, ensuring character consistency across different shots and supporting high-definition video generation [4] - Zhizhu's GLM-Image model, developed in collaboration with Huawei, is the first to complete full-process training on a domestic computing platform, addressing industry challenges like Chinese character rendering [5] Group 2: Market Trends and Opportunities - Kuaishou's Keling AI has seen a significant increase in active users, surpassing 12 million, with a 350% growth in paid users, indicating a shift of multimodal AI tools from entertainment to essential productivity tools in industries like film and advertising [6] - The AI comic drama sector is rapidly expanding, with ByteDance implementing aggressive incentive policies to promote high-quality content, reflecting a potential market size growth for short dramas and comic dramas [7][8] - The evolution of multimodal technology is expected to reshape business logic across various industries, including search and marketing, entertainment, and gaming, with advancements in generative AI leading to new commercial opportunities [8]