中信证券：家电板块25Q4承压，关注国补衔接带来业绩改善

Core Insights - The 2026 home appliance national subsidy policy will focus on core categories and rural markets [1] - The policy will cover six core categories of major appliances, with subsidies for level 1 energy efficiency at a rate of 15% [1] - An initial budget of 62.5 billion yuan will be allocated in advance, with nationwide coverage and a focus on rural market penetration [1] Market Strategy - JD.com is investing 30 billion yuan to implement the "three exemptions and four unlimited" strategy, which is expected to add coverage for 30 to 40 million rural residents [1] - The rural market is anticipated to be the main growth area in 2026 [1]