中信证券：家电板块25Q4承压 关注国补衔接带来业绩改善

Group 1 - The core viewpoint of the article is that the adjustment of the home appliance national subsidy policy in 2026 will focus on core categories and rural markets [1] - The policy will cover six core categories of major appliances, providing subsidies for level 1 energy efficiency with a subsidy rate of 15% [1] - An initial quota of 62.5 billion yuan will be allocated in advance, covering the entire country, with a particular emphasis on rural market penetration [1] Group 2 - JD.com is investing 30 billion yuan to implement the "three exemptions and four unlimited" strategy, which is expected to add coverage for 30 to 40 million rural residents [1] - The rural market is anticipated to become the main growth area in 2026 [1]