2026山东迎新春消费季启动，推出促消费“政策包”

Group 1 - The 2026 Shandong New Year Consumption Season has been launched with a focus on stimulating consumer spending and enhancing market confidence through various initiatives [2] - The Shandong provincial government will allocate over 27 billion yuan to key consumption areas, including subsidies for consumption upgrades and elderly services [2] - A total of 327 special promotional activities will be organized across the province, leveraging shopping districts, scenic spots, and other consumer venues [2] Group 2 - Four major themes for cultural and tourism consumption activities during the Spring Festival have been introduced, including 834 performances and 29,000 cultural events to boost consumer engagement [3] - The provincial sports bureau will host five major sports consumption promotion activities, including a winter sports season and various fitness events, with a budget of 10 million yuan for subsidies [3] - The event will feature five exhibition areas focusing on innovative consumer services, old-for-new programs, and showcasing local brands, attracting significant public interest [3]