研判2026！中国药食同源行业政策汇总、销售额、销量、竞争格局及发展趋势分析：市场需求爆发，新兴成分表现出强劲增长势头[图]

Core Insights - The health-conscious consumer trend is driving demand for food products that offer health benefits, leading to increased interest in "food-medicine" products like goji berries, yam, and red dates [1][3][4] Industry Overview - The "food-medicine" concept is rooted in traditional Chinese medicine, emphasizing the dual role of certain foods as both nutrition and medicine [3] - The market for "food-medicine" products in China is projected to reach 56.78 billion yuan in 2024, with a year-on-year growth of 3% [1][6] Market Dynamics - The nutritional health food market in China is expected to grow to 678 billion yuan in 2024, reflecting a 7.3% increase year-on-year, providing a solid foundation for the "food-medicine" industry [6][7] - Sales of traditional ingredients like bird's nest and goji berries remain strong, while new ingredients like poria and astragalus are gaining traction, with astragalus seeing a 75.2% increase in sales [7][8] Competitive Landscape - The "food-medicine" industry features diverse competition from traditional pharmaceutical companies, food enterprises, new retail businesses, and internet health companies [9][10] - Major players include Tongrentang, Yunnan Baiyao, and Kang En Bei, which leverage their traditional medicine expertise to develop health-oriented food products [10][11] Development Trends - Future product development will focus on functional and scenario-specific offerings, catering to various consumer needs, such as liver health for night owls and digestive health for the elderly [12][15] - Cross-industry collaborations will become common, integrating "food-medicine" with baked goods, beverages, and other food categories to enhance flavor and health benefits [14][15] - Young consumers are emerging as a new growth segment, with increased interest in health products and innovative formats appealing to their preferences [15][16] - Stricter regulatory policies are expected to drive the industry towards higher quality standards, with ongoing support for traditional health culture and product innovation [16]