徕卡又要出售了，中资买下百年可乐标？

Core Viewpoint - Leica Camera, a century-old iconic brand, is considering a sale of its controlling stake, with an estimated valuation of approximately €10-12 billion ($12-15 billion) [1] Group 1: Company Background - Leica's origins trace back to 1849 when Carl Kellner founded the "Optical Institute" in Germany, which later evolved into the Leica brand [3] - The brand has become synonymous with documentary photography, having been used by renowned photographers throughout the 20th century [5] - Leica has undergone significant transformations, including a near bankruptcy in the digital age, before being rescued by Andreas Kaufmann in 2004 [8] Group 2: Ownership and Financials - The current ownership structure consists of ACM holding 55% and Blackstone holding 45% of Leica [8] - Blackstone's investment in 2011 valued Leica at approximately €278 million, and the firm has since helped elevate Leica into a luxury brand [9][12] - Leica's revenue has seen consistent growth, increasing from €450 million to €596 million over the past four fiscal years, despite a slowdown in growth rate [11][12] Group 3: Strategic Partnerships - Leica has established significant partnerships with Chinese tech giants Huawei and Xiaomi, which have contributed to its revenue growth in the mobile imaging sector [10][18] - The collaboration with Huawei, which began in 2016, significantly boosted Leica's brand exposure and revenue, although it ended in 2022 due to Huawei's market challenges [16][18] - The partnership with Xiaomi, initiated in 2022, aims to enhance Xiaomi's brand positioning in the high-end market, providing Leica with stable returns [19][20] Group 4: Potential Buyers and Market Implications - Potential buyers for Leica include Chinese private equity firm HSG, Nordic private equity fund Altor Equity, and German optics giant Zeiss [1][20] - A successful acquisition by HSG could further enhance Leica's growth in the Chinese market, which has seen a 25% increase in sales [20] - The sale process is being managed by Morgan Stanley, and the outcome will depend on both the bidding price and regulatory considerations [10][21]