“2026全国网上年货节”线上矩阵助力“甘味”香飘万家

Core Viewpoint - The "2026 National Online New Year Goods Festival" is leveraging an online matrix to promote Gansu's unique products, enhancing cultural exchange and driving consumer engagement across the nation [3][4]. Group 1: Event Overview - The festival is characterized by a blend of online and offline activities, showcasing local specialties like Lanzhou beef noodles and traditional crafts, creating a vibrant atmosphere [3][4]. - Gansu's e-commerce department emphasizes the festival's role in promoting traditional culture, enhancing product quality, and connecting local markets with national consumers [3][5]. Group 2: Online Sales Dynamics - Live streaming has become a crucial tool for local producers, allowing them to reach a national audience and share their stories, significantly increasing sales [4][5]. - Popular products include Gansu's unique offerings such as Garan beef noodles and Tian Shui spicy hot pot, which have gained substantial attention during the festival [4]. Group 3: Training and Development - The city of Lanzhou has established a training system for new farmers, focusing on e-commerce skills to help them overcome challenges in selling agricultural products [4]. - A total of 24 e-commerce training sessions are planned for 2025, aiming to cultivate over 1,141 skilled new farmers [4]. Group 4: Regional Initiatives - Various districts are creating online sales channels, with promotional activities on major e-commerce platforms and themed live broadcasts to attract consumers [5]. - The integration of intangible cultural heritage products with local specialties is enhancing the appeal of Gansu's offerings during the festival [5]. Group 5: Economic Impact - The festival is not only a platform for product sales but also a means to support rural revitalization and connect Gansu's agricultural products with consumers nationwide [5]. - The initiative reflects a broader trend of utilizing digital economy strategies to invigorate local industries and foster cultural connections [5].