博鳌乐城缘何“圈粉”海内外?

Core Insights - The Boao Lecheng International Medical Tourism Pilot Zone has seen a significant increase in medical tourism, with 865,300 visitors in 2025, representing a year-on-year growth of 109.2% [1][15] - The region has successfully integrated medical services with tourism and culture, creating a unique health management experience for visitors [14][15] Medical Tourism Growth - The number of medical tourism visitors reached 865,300 in 2025, marking a 109.2% increase compared to the previous year [1][15] - The region has attracted visitors from 14 countries, including Indonesia, Malaysia, Laos, and Canada, indicating a strong trend of overseas medical consumption returning to China [15] Policy and Institutional Innovation - The implementation of a "zero tariff" policy for medical devices has significantly reduced costs for patients and facilitated smoother operations for medical institutions [7][8] - The region has approved 22 projects in the field of biomedical new technology clinical transformation, providing new treatment options for patients with difficult-to-treat diseases [8][9] Industry Ecosystem Development - The introduction of the first wholly foreign-owned hospital in Hainan, Boao Fulong Hospital, marks a milestone in the region's high-level opening-up [10] - The region has established a medical health cooperation mechanism with Macau, enhancing resource connectivity with the Guangdong-Hong Kong-Macao Greater Bay Area [10][11] Integration of Medical and Cultural Services - The region has developed a unique medical tourism model that combines health management with cultural experiences, attracting visitors interested in both medical services and wellness [14][15] - Customized medical tourism routes have been created to cater to diverse needs, enhancing the overall visitor experience [15][16] Financial Performance - The revenue from medical services in the region exceeded 8 billion yuan, reflecting a year-on-year growth of 51.5% [16] - The number of licensed medical device uses increased by nearly 140%, showcasing the region's robust healthcare service capabilities [16] Future Outlook - The region aims to continue enhancing its medical core capabilities and expand high-level medical service offerings, positioning itself as a model for high-quality development in Hainan Free Trade Port [16]