连锁餐饮业：从规模优先转向质量优先

Core Insights - The restaurant industry is facing challenges in 2025, with insufficient sales growth and customer traffic, leading to increased competitive pressure [1] - For the first time in September, restaurant revenue growth fell below that of retail sales, indicating a shift in market dynamics [1] Group 1: Industry Performance - In 2025, over one-third of surveyed medium to large chain restaurants reported a decline in profits, despite an overall increase in store numbers [1] - The survey included 92 companies covering over 138,000 stores, with a net increase of 14,588 stores last year, and 59.8% of respondents reported growth in store numbers [1] - The concentration of restaurant chains is increasing, with larger companies (over 1,000 stores) becoming the main drivers of growth, while mid-sized chains (501-1,000 stores) are experiencing negative growth [1] Group 2: Sales and Profitability - Only 42.4% of surveyed companies achieved sales growth of over 5%, while 17.4% reported sales growth exceeding 20%, and more than one-third experienced a decline in sales [2] - A significant 39.1% of companies reported a decline in net profit (5% or more), while only 33.7% saw net profit growth of over 5% [2] - 77.2% of surveyed companies reported no growth in comparable store sales, with nearly half (45.7%) experiencing a decline of 5% or more [2] Group 3: Business Strategies and Future Plans - For 2026, companies are adopting a cautious approach to expansion, with 42.4% planning to expand selectively based on stricter site evaluations and clearer profitability models [3] - 23.9% of companies intend to pursue aggressive expansion, while 31.5% plan to focus on internal optimization and improving existing store efficiency [3] - Only 20% of companies are prioritizing expansion and new store openings, a significant decrease from approximately 50% in previous years, indicating a shift towards quality over speed [3]