乐山市首届彩灯嘉年华·年货电商季举行

Core Points - The first Lantern Carnival in Leshan, themed "Visit the Lantern Festival, Shop for Good Goods," commenced on January 23 at Baolian Square, featuring nearly twenty sets of intangible cultural heritage lanterns that integrate Leshan's cultural essence into light and shadow design [1][4]. Group 1: Event Highlights - The "Ma Yue Fu Lai" lantern set, designed in the shape of a fiery steed, conveys wishes for good fortune in the New Year [4]. - The "Haitang He Chun" lantern set incorporates the city flower, the begonia, showcasing its beauty through light [4]. - The "Chuang You Jiu Feng" lantern set reflects local cultural tourism characteristics, allowing visitors to experience the scenic beauty of Leshan through light [4]. - The "Leshan Cuisine" lantern set vividly presents local delicacies such as "Bo Bo Ji" and "Dou Fu Nao" [4]. - A giant "Qi Fu Shu" lantern set combines the concept of blessings with modern lighting technology, becoming a popular photo spot for visitors [4]. Group 2: Integration of E-commerce - The carnival innovatively integrates "lanterns + e-commerce," with the "Leshan City Selection Comprehensive Pavilion" serving as a core hub for traffic and consumer conversion [4]. - Leading streamers form a live broadcast matrix to promote the lantern festival and Leshan cultural products, including "Leshan Good Goods" [4]. - Visitors can enjoy a convenient shopping service by scanning QR codes, allowing for offline experiences and online orders with home delivery [4]. Group 3: Additional Activities - The event will run until March 8, with opening hours at 17:00 on weekdays and 16:00 on weekends and holidays, featuring daily lighting at 18:30 [5]. - During the Spring Festival, various programs such as themed parades, national trend performances, dialect comedy, and robot dance will be held, creating an interactive atmosphere for all ages [5].