Jin Rong Jie·2026-01-26 03:59Core Viewpoint - The article highlights the launch of JD Fresh's New Year Goods Festival, emphasizing various promotions and high-quality fresh products aimed at enhancing consumer experience during the festive season [1][4][12]. Group 1: Promotions and Offers - JD Fresh's New Year Goods Festival features discounts such as "20% off for purchases over 99 yuan" and "35% off for purchases over 199 yuan," with popular fresh products available at up to 50% off [1][4]. - A weekly draw for a "New Year Koi" prize offers consumers a chance to win a thousand-yuan gift package by participating in promotions [6]. - Special offers include a "299 yuan minus 50 yuan" discount on popular gift boxes, enhancing the appeal of purchasing festive goods [10]. Group 2: Product Variety and Quality - The festival showcases a wide range of high-quality fresh products, including seasonal fruits, seafood, and meat, catering to diverse consumer preferences [1][8][15]. - Notable products include premium items like Chilean cherries, Thai durians, and various seafood options, ensuring a rich selection for festive meals [12][15]. - The "Chagan Lake Fish" gift box, featuring organic fish with a traceability system, exemplifies JD Fresh's commitment to quality and freshness [10]. Group 3: Supply Chain and Sourcing - JD Fresh's robust supply chain supports the festival, utilizing direct sourcing and partnerships with producers to offer competitive pricing and quality [12]. - The company has implemented a "package round" model, allowing for direct procurement and distribution, which enhances product availability and reduces costs [12]. - Efforts to connect directly with overseas suppliers ensure that unique global products are accessible to Chinese consumers [12]. Group 4: Consumer Engagement and Experience - The festival encourages consumer interaction through the JD app, where users can easily access promotions and participate in events [1][4]. - The initiative aims to create a festive shopping experience, allowing consumers to conveniently purchase a variety of goods from the comfort of their homes [16]. - JD Fresh's strategy includes themed surprise days during the festival, focusing on different product categories to enhance consumer engagement [16].