软硬兼修打造冰雪胜地IP

Core Insights - The ice and snow economy is becoming a significant force in promoting winter tourism consumption and enriching leisure product offerings [1] Group 1: Policy Support and Development Framework - Strong policy support is evident, with the State Council issuing "24 Opinions" to stimulate the high-quality development of the ice and snow economy [1] - The National Development and Reform Commission has released a list of high-quality outdoor sports destinations, showcasing a structured development framework for ice and snow sports [1] Group 2: Industry Growth and Participation - The ice and snow sports participation reached 292 million people during the 2024-2025 season, with ski resorts receiving 256 million visitors [2] - The ice and snow economy is projected to exceed 900 billion yuan in 2024 and is expected to surpass 1 trillion yuan in 2025, becoming a new growth driver for consumption and investment [2] Group 3: Events and Market Integration - The 2024-2025 season saw a surge in tourism spending and visitor numbers in Harbin, driven by the Asian Winter Games and numerous high-level ice and snow events [2] - The integration of ice and snow sports with cultural, entertainment, and tourism sectors is enhancing market engagement and consumer experience [2] Group 4: Future Development Strategies - The focus should be on enhancing both quality and quantity in ice and snow tourism, including the development of high-end ski slopes and international hotel services [3] - There is a need to balance peak and off-peak seasons by developing year-round attractions and experiences to maximize resource utilization [3] Group 5: Infrastructure and Service Improvement - There is a pressing need to improve infrastructure and professional services at ski resorts to meet international standards and enhance visitor safety [4] - Recommendations include direct transportation access to ski resorts, comprehensive WiFi coverage, and the availability of certified bilingual instructors and emergency medical services [4]