王维红：用好赛事IP，推动湾区文化“出海”

Group 1 - The "Dawan Chicken" mascot, inspired by the Chinese white dolphin, has gained immense popularity, becoming a cultural symbol that transcends the sports arena and connects people [1] - Wang Weihong, a member of the Guangdong Provincial Political Consultative Conference, emphasized the potential of the "Dawan Chicken" IP to serve as a vibrant carrier for storytelling and cultural promotion in the Greater Bay Area [1] - Suggestions were made to continuously create content around the "Dawan Chicken" IP by integrating it with traditional Lingnan cultural treasures like lion dances and Cantonese opera through various media formats [1] Group 2 - The proposal includes promoting the "Dawan Chicken" as an ambassador for the Greater Bay Area, utilizing digital tools to transform quality cultural content into multilingual, interactive digital products for precise dissemination on overseas social platforms [2] - The creation of a virtual idol based on "Dawan Chicken" is suggested to engage in cross-cultural exchanges in a manner appealing to younger audiences [2] - The strategy also involves summarizing and promoting the cultural tourism experiences of the Greater Bay Area by using successful IPs like "Bing Dwen Dwen" and "Dawan Chicken" as case studies for academic activities and cultural exhibitions [2]