Under Armour安德玛携手S4Capital 旗下 Monks 摩课士深化亚太地区创意合作伙伴关系

Core Insights - Under Armour has announced the deepening of its partnership with S4Capital's Monks for two more years to enhance brand influence in the Asia-Pacific region [1] - The collaboration will focus on improving product communication, experiential marketing, and performance across various media channels [1] - Monks has played a crucial role in shaping Under Armour's digital communication and product storytelling over the past two years [1] Group 1 - The partnership aims to accelerate brand growth through integrated creativity, cultural relevance, and scalable storytelling [1] - Monks' Shanghai General Manager expressed honor in continuing the collaboration, emphasizing Under Armour's legacy in sports performance and innovation [1] - The partnership is significant for Monks' development in the Asia-Pacific region, aiming to create more engaging creative solutions for Under Armour [1] Group 2 - Under Armour's Asia-Pacific Senior Vice President highlighted the opportunity to unleash the potential of sports in the region [1] - The collaboration aims to enhance the interaction between digital and physical experiences, strengthening the connection between the brand and athletes [1] - Monks' Greater China Managing Director stated that the partnership solidifies Monks' collaboration with leading sports and lifestyle brands, aiming for substantial growth in the region [1]