Prnewswire·2026-01-26 03:19Core Insights - Haier continues its strategic partnership with the Australian Open in 2026, enhancing the tournament experience by integrating smart home technology with sports [1][2] - The brand aims to create a "Zero Distance" experience for fans globally, emphasizing innovation and social impact [2][3] Company Initiatives - Haier's presence at the Australian Open includes a unique challenge where players aimed at Haier appliances on the court, with proceeds benefiting the Australian Tennis Foundation [3] - The company is launching a comprehensive global roadmap to engage fans year-round, featuring interactive events with tennis legends [5] Brand Visibility and Engagement - As a Gold Partner of the ATP Tour, Haier will maintain brand visibility and hospitality experiences throughout the 2026 season, reaching an online audience of over one billion [6] - The "Future Champions" program will introduce youth football tournaments across various regions, alongside celebrity football friendlies and the Haier Cup events in badminton and basketball [7] Fan Engagement Strategy - Haier projects to attract over 100,000 new global fans through its year-long engagement strategy, culminating in the Haier Fans Club Ultimate Cup in Qingdao, China [9]