Zheng Quan Ri Bao Wang·2026-01-26 06:14Group 1 - JD.com officially launched the 2026 "Sending New Year Goods to Hometown" campaign during the annual New Year Goods Festival, collaborating with hundreds of well-known brands and celebrities [1] - The campaign features a new interactive element where consumers can participate in the "Daily Red Packet" activity by sharing their New Year goods on the JD.com app [1] - The first event of the campaign will take place in Guangming Village from January 28 to 30, providing practical New Year goods to local residents and featuring a live broadcast to share the festive spirit with users nationwide [1] Group 2 - Additional New Year goods activities will be held across various cities, with celebrities like Lei Jiayin, Cai Ming, and members of the JDG esports team participating in offline events to deliver New Year goods and blessings [2] - Major brands are collaborating with celebrities to distribute New Year goods, with stars such as Dilireba, Fan Chengcheng, and Zhang Yixing involved in the JD.com New Product x JD.com MALL event [2] - The JD.com New Year Goods Festival is currently ongoing, offering discounts starting from 50% and additional subsidies up to 3000 yuan [2]