咪咕悦看品牌升级：深耕“网文+短剧”融合生态，引领数字阅读新体验

Core Viewpoint - Migu Digital Media Co., Ltd. has officially upgraded its core digital reading product from "Migu Reading" to "Migu Yuekan," introducing a new slogan "Yuekan Yue Haokan" [1][8]. Group 1: Product Development and Features - Migu Yuekan focuses on a new positioning that integrates "online literature + short dramas," actively exploring AI applications in the reading field to provide immersive digital reading content services [2]. - The platform has accumulated over 600,000 high-quality copyrighted books, covering various content types including political classics, published books, original novels, and popular film and television adaptations [10]. - Migu Yuekan offers multiple advantages such as intelligent recommendations based on big data analysis, personalized formatting, and smart voice reading features, enhancing the user experience [10]. Group 2: Historical Development - Migu Digital Media was established on April 20, 2015, evolving from China Mobile's mobile reading base initiated in early 2009 [2]. - The mobile reading business underwent several name changes, including "He Reading" in December 2013 and "Migu Reading" in October 2015 [3]. - The brand has hosted multiple digital reading conferences, significantly enhancing its influence in the digital reading industry [6][10]. Group 3: Achievements and Recognition - Migu Yuekan has received numerous awards, including being recognized as an advanced publishing unit and a model base for cultural industries [11][12]. - The platform's works have been acknowledged in various categories, such as the "Excellent Network Audiovisual Works" by the National Radio and Television Administration [11][12]. - Future plans include continuing innovation and optimization of products and services to enhance the digital reading experience for users [12].