创意“加码” “世界陶瓷之都”德化生肖瓷热销海内外

Core Viewpoint - The ceramic products themed around the Year of the Horse are experiencing significant sales growth both domestically and internationally, revitalizing the traditional ceramic art in the context of the upcoming Lunar New Year [1][3]. Industry Overview - Dehua, known as the "World Capital of Ceramics," has over 4,500 ceramic enterprises, forming a complete industrial chain from raw material supply to production, design, and marketing, making it the largest production and export base for ceramic crafts in China [3]. - The ceramic industry cluster in Dehua is projected to reach a scale of 76 billion yuan by 2025, with a year-on-year growth of nearly 15% [5]. Product Innovation - The design of zodiac ceramics incorporates elements that resonate with contemporary aesthetics, such as the lively and cute representation of horses, which appeals to younger consumers [3]. - Innovative products like the "Super Horse Power" aromatherapy ornament combine traditional ceramics with modern functionalities, such as being a phone stand and wireless charger, attracting a broader customer base [6]. Market Expansion - Dehua has established 65 promotional centers for "China White·Dehua Porcelain" globally, enhancing its presence in major markets [5]. - The zodiac ceramics are gaining popularity not only in Asia but also in European countries like Russia and Poland, indicating a growing acceptance of Chinese zodiac culture [5].