Jin Rong Jie·2026-01-26 07:01Core Viewpoint - Kuaishou E-commerce has launched the "Star Plan" for 2026, aimed at empowering new merchants and small businesses through a series of initiatives designed to enhance operational efficiency, reduce costs, and improve the overall business environment [1][17]. Group 1: Cost Reduction and Efficiency Enhancement - The guarantee deposit policy has been upgraded to lower operational costs for small merchants, including the expansion of zero-deposit categories for opening stores [2][20]. - New merchants can benefit from a cash return of up to 240 yuan and a traffic package of 4600 for their first sale [3][20]. - A subsidy for the "return shipping fee" service is available, allowing eligible new merchants to enjoy up to 1300 free service fees for returns [4][21]. - AI tools are introduced to enhance operational efficiency, including AI customer service and AI logistics diagnostics, which help reduce operational barriers for merchants [5][23]. Group 2: New Merchant Cultivation - A phased growth incentive program is established to accelerate the transition of new merchants, with cash rewards for achieving sales targets [7][25]. - The "New Merchant Launch Acceleration Package" offers free traffic support for new merchants who meet specific live streaming requirements [9][26]. - Brand and large merchant incentive plans are introduced, offering substantial rewards for achieving sales targets within specified timeframes [10][27]. Group 3: Support for Industrial Belt Merchants - A special support plan for "Lao Tie Good Shops" is set up, providing exclusive certifications and benefits such as dedicated traffic packages and priority participation in themed activities [11][27]. - Continuous support for industrial belt merchants is planned, focusing on operational assistance and category support, including reduced commission rates and tiered deposit adjustments [12][28]. Group 4: Optimizing the Business Environment - Protection of rights for high-potential new merchants is emphasized, providing opportunities for information correction to ensure compliance and reduce costs [13][29]. - The platform experience is continuously optimized to minimize costs and operational losses for merchants through improved identification of consumer behavior and responsibility determination [14][29].